MonetaFi press kit and brand guidelines
Brand foundations
MonetaFi speaks with confidence and clarity: partner-first, fast-moving, and grounded in trust. Apply these guidelines whenever you represent the brand in print, digital, events, or co-marketing so we show up consistently everywhere.
The logo
The logo rationale is built around the brand's initial "M" to convey a strong sense of identity, momentum, and ownership. This abstract letter mark is designed to reflect MonetaFi's bold personality and its role as a fast-moving, partner-first funding platform. Use the approved wordmark and mark assets on this page. Do not redraw or distort the shapes.
Pair the mark with the full wordmark in the lockup used on monetafi.com. Keep letterspacing and proportions unchanged; scale uniformly only.
Color palette
Our palette balances deep purple authority with the primary MonetaFi purple, secondary bright purple, and three airy lavenders. Use the combinations shown in "Logo on color" for accessible contrast. Never pair logo ink and background colors in a way that hurts legibility.
- Copied
Deep purple
#2D0D68
Primary type, dark UI
Click to copy hex
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Primary purple
#742CF2
Primary actions, logo ink
Click to copy hex
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Bright purple
#8857FB
Hover states, emphasis
Click to copy hex
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Lavender
#C3B3FF
Secondary accents, borders
Click to copy hex
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Mist lavender
#DCD5FF
Soft panels, section fills
Click to copy hex
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Soft lavender
#EDE8FF
Light surfaces, backgrounds
Click to copy hex
Typography
Inter is used for body copy and UI; Inter Tight (display) drives headlines and key labels. Prefer sentence case for marketing, tight line-height on large titles, and generous spacing in layouts so the purple palette has room to breathe.
Display
Funding that moves with you
Body
MonetaFi partners with brokers and ISOs to deliver transparent, fast capital, along with the tools and support that teams need to scale with confidence.
Brand assets
Download the official wordmark and icon in each brand color. SVG is ideal for web and print vector workflows; PNG is provided at high resolution with a transparent background.
Wordmark
Deep purple
Ink #2D0D68
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Primary purple
Ink #742CF2
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Bright purple
Ink #8857FB
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Lavender
Ink #C3B3FF
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Mist lavender
Ink #DCD5FF
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Soft lavender
Ink #EDE8FF
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Icon mark
Icon mark, deep purple
Ink #2D0D68
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Icon mark, primary purple
Ink #742CF2
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Icon mark, bright purple
Ink #8857FB
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Icon mark, lavender
Ink #C3B3FF
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Icon mark, mist lavender
Ink #DCD5FF
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Icon mark, soft lavender
Ink #EDE8FF
Click the preview to copy the ink hex. Files use a transparent background. Place on approved palette colors only.
Co-branding
Co-branding with MonetaFi means aligning our visual identity with partners in a way that reflects shared goals while preserving the integrity of both brands. Give MonetaFi and partner marks equal visual weight, maintain clear space around each, and never lock them up inside a single container that implies endorsement beyond the campaign context.
Use a simple separator and balanced spacing. Do not rotate, skew, or apply effects that alter either logo.
Clear space
The minimum clear space around the MonetaFi logo should be equal to the height of the "M" in the logo mark. This space keeps the logo legible and visually impactful. This minimum must not be reduced; more space is encouraged when layout allows.
The dashed box shows minimum clear space. It matches the cap height of the "M".
Logo on color
The logo should only be used on approved brand colors, with variants that allow ink and background to swap for contrast. Below are common approved pairings. Use the same logic when you build new layouts.
Logo icon on color
The icon mark should follow the same color discipline as the wordmark. Use the mist or soft lavender backgrounds for dark ink, and deep or accent purple fields with light ink for emphasis.